The World s First Dna Testing - 900 Words

From a condom that changes color to a ambucycle (a hybrid mix of a motorcycle and an ambulance) -- 2015 is shaping up to be an interesting year for entrepreneurs. Thus far, most inventions we ve seen in the media, have been the result of successful Kickstarter and GoFundMe campaigns, in addition to sensational appearances at annual invention shows, like the one held every year by Pittsburgh firm InventHelp. Perhaps, though, you ve seen viral videos of science fiction style products that has the world all ears about them. There are also those other inventions where we just want to yank the plug on all the buzz. However, over the past couple of years, we ve seen nothing short of smart-buzz worthy inventions that has us wanting to throw all our money at these inventors. Below, I ve compiled a list of five innovative yet underrated inventions of the 2010s -- so far. 5. Biomeme: The World s First DNA Testing App The complete Biomeme system for DNA testing. (Photo via Rachel Kotkoskie) Scientists might want to start hanging up their lab coats as modern technology is finally taking over the health industry. It sounds like an epic troll, but you can really test DNA samples using an iPhone app, not kidding. Biomeme, a group of tech experts led by Marc DeJohn, is changing the way DNA samples are tested -- eliminating all the leg-work for scientists or anyone, basically. According to DeJohn, the app works by using a cartridge system and a thermocycler. In only anShow MoreRelatedTechnology And The Field Of Criminal Justice Essay1321 Words   |  6 PagesDo you remember when our policemen had to ride around on horses to get from place to place? Most probably have heard about it, but think to themselves ‘all I have ever known as police cars and motorcycles’. For over a century the world has been making advances with technology in all areas of life, and the field of criminal justice has not been an exception to this technological advances. These advances in technology has taken the criminal justice field a long way from riding a horse bareback toRead MoreThe Effects Of Dna Technology On The World Of Forensic Science1440 Words   |  6 PagesAdvances in DNA technology has expanded greatly in the world of forensic science. In the past a vast number of crime scene evidence was not considered for analysis is now being tested. Trace DNA is mor e effective in this century when convicting a criminal than it was 20-30 years ago. Due to the consist improvement of DNA technology forensic scientist are able to put away criminals the correct way. â€Å"In fact, requests for post-conviction DNA analysis have become so prevalent that the federal governmentRead MoreErfect Humans. WhatS So Great About Genetically Modified1175 Words   |  5 Pageserfect Humans What s so great about genetically modified human? For starts, one being is given the power to create people and fix them before they are even born. Genetically engineered organisms or GMO. Genetic engineering is changing a being s genetic code. They take a section of DNA and insert something else(the prospects of designer babies by Catalano Michael). GMO have much argument with it. Some people believe that it is against their morals. A church in Scotland is against this. They believeRead MoreDna And Ethics Of Recombinant Dna1601 Words   |  7 Pages Recombinant DNA and Ethics Brooke Boland BIO/410 - Genetics October 23, 2017 Miranda Gauthier Recombinant DNA and Ethics Recombinant DNA technology has become a powerful influence to many fields including medicine, pharmaceuticals and agriculture. Genetic modifications of plants, animals and other organisms have allowed scientists to improve the quality of human life. As genetic engineering continues to rapidly grow, many ethical, social and legal issues arise evaluating the risksRead MoreLaw Enforcement and New Technology846 Words   |  4 Pagesconsidered futuristic. In today s world the use of technology, including onboard computers in police vehicles, wireless communication devices, and the Internet, are commonplace. The evolution of policing has been connected through the years with technology. Starting from the days of â€Å"beat cops or bobbies and their runners who helped collect information; the law enforcement branch of the criminal justice system has had an interesting evolution. In today s world, the use of technology assistsRead MoreDna Profiling And The Criminal Justice System1372 Words   |  6 Pagesto use DNA profiling to match the semen to a suspect. Colin Pitchfork became the first person to be caught based on mass DNA screening, and the first to be convicted based on DNA profiling. The use of Deoxyribonucleic Acid (DNA) in the criminal justice system has greatly tipped the scales in favor of law enforcement, and changed the world that we live in. Court cases that in the past relied heavily on eye witness testimony and circumstantial evidence now have science to back them up. DNA analysisRead MoreMaintaining National Dna Database Case Study1120 Words   |  5 PagesMaintaining National DNA Databases: Struggle between Necessity and Ethic SNEHA SINGH1 1Advocate, Rajasthan High Court, Jaipur, Rajasthan, India Email – ssnehassingh1989@gmail.com 1. INTRODUCTION DNA is an acronym, which stands for deoxyribonucleic acid. Every cell in an individual’s body, with the exception of red blood cells and eggs or sperm, contains the full genetic program for that individual in its DNA. The human genome, which consists of about 3 billion base pairs, harbours genetically relevantRead MoreThe Death Penalty And The Criminal Justice System1475 Words   |  6 PagesThe death penalty has been used as a form of punishments in the United States since the American colonies in the 1600’s (Del Carmen, 2015). The country has divided opinions about the proper procedures used by the criminal justice system to convict a person to live or death. The death penalty has created a public policy issue that has produced wide scholarly research, public debate and legal attention. The reality is that the majority on Americans support the death penalty. Only a small proportionRead MoreIn The Forensic Science Field, Laboratory Tests Are Becoming1177 Words   |  5 PagesIn the forensic science field, laboratory tests are becoming more criticized in today s world of technology. Human hair is one of the most common types of evidence found at a crime scene. Following hair analysis, there is also DNA fingerprinting analysis. Many victims of this flaw have been wrongfully sent to serve time for these flaws in testing. There have recently been more strategies to help improve these tests and provide for a better outcome in trial. Labs now have certain guidelines to followRead MoreDna Fingerprinting Is Not All The Title1533 Words   |  7 Pagescase of blame; DNA is the true suspect. A new and rapidly advancing technology of DNA fingerprinting is not all the title entitles it to be. Many individuals would assume that DNA fingerprinting is the situation in which criminals or convicted individuals have their fingerprints recorded to keep them on file. However, this is not the case. DNA fingerprinting is when DNA evidence is taken from a person and matched to the DNA found on the crime scene or other suspected location. DNA fingerprinting

Hawthorne Essay - 520 Words

I think that Hawthorne’s description of Dr. Heidegger’s study describes the four friends. â€Å"It was a dim, old-fashioned chamber, festooned with cobwebs and besprinkled with antique dust†¦Ã¢â‚¬  In this quote, it represents the physical characteristics of the four friends, old and wrinkled. The dark and dank atmosphere of the study reflects their depressed personalities. I think that one of the themes found in â€Å"Dr. Heidegger’s Experiment is that if a person is given a second chance at life, it is impossible for a person to change their behavior. Each of the characters all had chosen a lifestyle in their youths which each led a life of prosperity, but to loose their success and respect because of their behavior. The four friends had a life†¦show more content†¦This showed that none of these characters had truly grasped the meaning life, which is go gain knowledge and wisdom to understand to world. The four friends did not accept the inevitable aging process; instead they decided to participate in the experiment. In the experiment, they only changed in their physical characteristics, but it did not alter their mindset. In truth, the friends cannot become young and still take the knowledge and wisdom they accumulated. Throughout the story, symbols of youth and age are present. The rose, symbolizes his love and commitment for Sylvia, but it also symbolizes youth. When it was placed in the elixir, it blooms. Not only does the rose symbolize youth, it also is the opposite, death. As the rose withers, so do the four friends. Another representation of youth is that the experiment starts on a summer afternoon. Usually, in western culture, summer afternoon means youth. As the sun sets, the characters start to ages, thus the sunset symbolizes aging. â€Å"Dr. Heidegger’s Experiment† also included irony. The behaviors of the characters are very ironic. The four friends were not very ethical in their youth, thus were no very satisfied how they ended you at their old age. They were not thankful that they all had long lives, but were bitter and wanted to be youthful. The friends turn to a magical elixir that could turn them young. Once they became young, they were no longer satisfied and fought against eachShow MoreRelated Hawthorne Essay855 Words   |  4 PagesNathaniel Hawthorne is considered to be one of the most substantial writers of his time. His most famous novel, The Scarlet Letter truly originated Hawthornamp;#8217;s version of romantic writing. It was this novel that also originated Hawthorneamp;#8217;s fame. Most of his works deal with or have some relation to Puritan times. The reason for the familiarity in his works is due to the fact that it seems to be influenced by his own Puritan ancestry. It was not until late in Hawthorneamp;#8217;sRead MoreThe Hawthorne Effect716 Words   |  3 PagesUniversity of Phoenix Material TEAM C The Hawthorne Effect History and definition of Hawthorne Effect | The Hawthorne Effect was first discovered in the 1920s and 1930s, during a research program studying productivity among workers at the Western Electrical Company’s Hawthorne Works in Chicago (McCartney et. al, 2007). It was observed that no matter what circumstantial changes were made, the productivity of the workers increased. This observation was hypothesized as workers performanceRead MoreHawthorne Studies1495 Words   |  6 Pagesorganisation growth. In 1924, Hawthorne Studies was first initiated by the Western Electrical Company and National Academy of Science to study on the relation of quality and quantity of illumination to efficiency in industry which is known as Illumination studies.(Roethlisberger amp; Dickson, 2003, pg 14). From 1927-1933, a series of experiments were conducted once again at Western Electric Work and analyzed by Professor George Elton Mayo who is famous for Hawthorne Effects after the failure forRead M oreHawthorne Effect1192 Words   |  5 Pagesthat it was up to the managers to analysis tasks at hand to identify whether or not they could be performed more effectively. One of the most criticised and controversial investigations ever undertaken on workplace relations was known as the Hawthorne Effect. These studies were undertaken at the Bell Telephone Western Electric Manufacturing Plant in Chicago. The studies began in 1924 and continued through until the Depression in 1932. The purpose of the studies was to gain an insight on whetherRead MoreThe Hawthorne Studies1976 Words   |  8 PagesIntroduction Hawthorne Studies began in 1924 until 1932 at the Western Electric, Hawthorne plant in Cicero, Illinois, by Professor Elton Mayo. Initially, this study was originated to identify the conditions of which would improve the working conditions for higher productivity. However, as time progressed, it evolved and was used by managements across as a guide to restructuring their respective companies. With Professor Elton Mayo from the Harvard Business School began a study of how the workersRead MoreNathaniel Hawthorne Essay1072 Words   |  5 PagesNathaniel Hawthorne was one of American literatures finest writers; his writing style was very distinct and unusual in some aspects. It is his background that provided this ambiguous and complex approach to writing. Hawthornes New England heritage has, at times, been said to be the contributing factor in his works. The Puritan view of life itself was considered to be allegorical, their theology rested primarily on the idea of predestination and the separation of the saved and the damned As evidentRead MoreThe Birthmark By Nathaniel Hawthorne1493 Words   |  6 PagesRomantic period authors, like Nathaniel Hawthorne, a prevalent example of a Romantic author from the 19th century, believed that people were getting too reliant on on science. Romantics were literary rebels who wrote about strong emotions, the supernatural, and the power of nature. The writing style of the previous century was known as the Age of Reason, the authors thought emotion was unnecessary; they loved science and wrote a lot of non-fiction. The romantics wanted to remind people that thereRead MoreThe Birthmark By Nathaniel Hawthorne1511 Words   |  7 PagesThe Birthmark Nathaniel Hawthorne like many other writers during the nineteenth century focused their writings on the darker aspects of life. â€Å"The Birthmark,† is set in New England and has a Puritan perspective. Aylmer, a well-known scientist, marries Georgiana who has a hand shaped birthmark upon her face. After some time during their marriage Aylmer and Georgiana decided to remove the mark through scientific means. Advancements in science and the ability to change nature were at the center ofRead MoreWho is Nathaniel Hawthorne?953 Words   |  4 Pagesutmost passion of her heart† is one of my favorite quotes that Nathaniel Hawthorne wrote from the Scarlet Letter. Nathaniel Hawthorne was an American writer, that wrote fictional stories. He was a gifted writer that was influenced to use his gift by a well known man, with the name of Ralph Waldo Emerson. I believe Nathaniel had an talent to make stories rhyme with detail, that sets the scene in your very, own mind. Hawthorne had a interesting life, he enjoyed writing short stories, like Twice-ToldRead MoreThe Birthmark by Hawthorne835 Words   |  3 PagesRepresentation of Evil In Hawthorne’s short story â€Å"The Birthmark†, Aylmer feels that his wife Georgiana is a miracle and that she is perfect. Her only flaw was the birthmark in the shape of a hand placed on her cheek. Instead of focusing on all her Georgiana’s perfections, Aylmer only focused on one of her flaws, the birthmark. Aylmer constructs a statement about her birthmark saying that, â€Å"It was the fatal flaw of humanity which Nature, in one shape or another, stamps ineffaceably on her productions

Application of Big Data Analysis Method - MyAssignmenthelp.com

Question: Discuss about the Application of Big Data Analysis Method in Supply Chain. Answer: Introduction: Information and data have become the primary assets for any business organization. Massive clusters and huge number of data sets are used and applied by the business organizations. The data that is associated with these business organizations varies in terms of the information category along with the volume of the same. Big Data is a concept that includes the mechanisms and application of technology to efficiently handle and manage such different varieties and volumes of data in the business organizations. Use of information and data has amplified in the business organizations of the present times. The expansion of business organizations in the current times is massive and with the expansion of these business organizations, it has become necessary to manage the associated information as well. The requirements and the necessities to efficiently manage and retrieve the maximum information by the business organizations became a triggering event to go ahead with this particular research topic (Rodrguez-Mazahua et al., 2015). Also, Big Data has created a lot of stir in the world of technology and has emerged as a buzzword in the current times that also aided in the selection of the topic. A number of different new concepts and learnings were acquired by carrying out the research on the research topic. Big Data has been in existence since some time and is being applied in several different business sectors and organizations. The research allowed understanding of the Big Data technologies, tools and advantages that it provides to the business organizations. There are a number of Big Data technologies and tools that are used in the business organizations to handle and manage the information. Business Intelligence (BI) techniques are used in collaboration with Big Data to have better results and data operations to be carried out. Some of these technologies include data analysis, data mining, online analytical processing, data warehousing and a lot more (Najafabadi et al., 2015). There are several Big Data tools that are also available and most of these tools are open source in nature. Hadoop is one of the Big Data tools that aids in the execution of operations. Business organizations gain a lot of benefit and advantages from the use and application of Big Data. These advantages include better management and organization of the data and information that is associated with the organization (Wu Chin, 2014). Big Data analyzes the data by automatically carrying out data analysis on the information sets that reveals and brings out a number of different patterns and trends that are associated with these data sets. These results prove to be extremely beneficial for the organizations as they aid in understanding of the customers that are associated with the organization in terms of their likes, preferences etc. Also, a lot of market data can be analyzed using Big Data that allows understanding of the market performance and market trends (Provost Fawcett, 2013). Real-time information is also handled and monitored with the application of Big Data that is of prime importance in many of the business sectors such as public transport, finance, real estate, healthcare and many more. Big Data also allows easy storage of the data and information and there is also data retention processes carried out in which data sets that are no longer required are removed and discarded (Xin, 2016). Backups and disaster recovery tools that come along with Big Data help in the enhancement of security that is associated with the data sets. Interpretation The research aided in the enhancement of knowledge and also contributed a lot towards the learning in association with the use and application of Big Data in business organizations. Prior to the research conduction it was assumed that Big Data is concept that only includes the management along with the storage of organizational data. Little was known about the various operations such as analysis, mining, real-time view etc. that can be obtained using Big Data tools. Successful completion of the research allowed in the understanding of the potential applications that can be understood using this concept. Cost-effectiveness and cost-savings is desired by every individual and every business organization that is set up all across the globe. There is a lot of cost that is invested in the handling and management of information. These costs can be easily brought down by the use and application of Big Data in the organizations. The cost of set up and the infrastructure cost in association with Big Data are negligible. Also, cost of the tools is also not present as most of the Big Data tools are open source in nature. Therefore, the organizations gain and experience a lot of cost-savings in association with Big Data and its application (Stoica, 2016). Outcomes and Decisions The main aim and objective of the conduction of research was to understand the use and application of Big Data in the business organizations and industry sectors. The research unfolded various aspects that are associated with Big Data in terms of its technologies, tools along with the advantages and applications that can be executed in the business organizations. Big Data plays a significant role in the business organizations for information management, handling and storage. However, there are organizations that implement the Big Data tools and technologies without carrying out the necessary research and analysis on the needs and the requirements that are associated with the same. The need of Big Data in the business organizations depend upon a number of different factors such as the operations that are executed by the organizations, the entities that are associated with the organizations, sources of information, projects that are undertaken and many others. Therefore, the organizations shall first carry out an analysis of their needs before deciding to adapt Big Data tools and technologies (Perur, Kulkarni Kunchur, 2016). Also, it shall be made sure that the security of the data is maintained in the Big Data tools and technologies that are applied. There are options such as data recovery and data back-up that are present in the Big Data tools. However, it shall be ensured that the security mechanisms are maintained and are available as per the latest norms and technologies (Jhaveri, Gala Deulkar, 2015). Conclusion Big Data has allowed the business organizations to experience a number of benefits and advantages in terms of information handling, information management and cost-savings. There are various tools and technologies that come under Big Data and it collaborates with Business Intelligence (BI) techniques as well so that the data and information that is associated with the organizations is analyzed properly and accurately. Big Data analyzes the data by automatically carrying out data analysis on the information sets that reveals and brings out a number of different patterns and trends that are associated with these data sets. These results prove to be extremely beneficial for the organizations as they aid in understanding of the customers that are associated with the organization in terms of their likes, preferences etc. The need of Big Data in the business organizations depend upon a number of different factors such as the operations that are executed by the organizations, the entities t hat are associated with the organizations, sources of information, projects that are undertaken and many others. Planning and analysis is therefore very important so that the adequate benefits and advantages may be achieved. References Jhaveri, M., Gala, R., Deulkar, K. (2015). Big Data Feasible Solutions for Data Privacy Challenges. International Journal Of Computer Applications, 127(18), 1-4. https://dx.doi.org/10.5120/ijca2015906726 Najafabadi, M., Villanustre, F., Khoshgoftaar, T., Seliya, N., Wald, R., Muharemagic, E. (2015). Deep learning applications and challenges in big data analytics. Journal Of Big Data, 2(1). https://dx.doi.org/10.1186/s40537-014-0007-7 Perur, S., Kulkarni, G., Kunchur, P. (2016). Big Data Applications and Challenges: A Review. Bonfring International Journal Of Software Engineering And Soft Computing, 6(Special Issue), 117-120. https://dx.doi.org/10.9756/bijsesc.8256 Provost, F., Fawcett, T. (2013). Data Science and its Relationship to Big Data and Data-Driven Decision Making. Big Data, 1(1), 51-59. https://dx.doi.org/10.1089/big.2013.1508 Rodrguez-Mazahua, L., Rodrguez-Enrquez, C., Snchez-Cervantes, J., Cervantes, J., Garca-Alcaraz, J., Alor-Hernndez, G. (2015). A general perspective of Big Data: applications, tools, challenges and trends. The Journal Of Supercomputing, 72(8), 3073-3113. https://dx.doi.org/10.1007/s11227-015-1501-1 Stoica, I. (2016). Trends and challenges in big data processing. Proceedings Of The VLDB Endowment, 9(13), 1619-1619. https://dx.doi.org/10.14778/3007263.3007324 Wu, Z., Chin, O. (2014). From Big Data to Data Science: A Multi-disciplinary Perspective. Big Data Research, 1, 1. https://dx.doi.org/10.1016/j.bdr.2014.08.002 Xin, D. (2016). Application of Big Data Analysis Method in Supply Chain. Advances In Networks, 4(1), 1. https://dx.doi.org/10.11648/j.net.20160401.11

Mis System Form Functional Perspective free essay sample

Information Systems from a Functional Perspective: Each management level has a special type of information system that best serves its needs. Each management level also consists of individual functions that require specific pieces of information according to their mission. Keeping in mind the four types of information systems we just reviewed; lets look at the information system requirements for each individual function.MIS and DSS provide middle management with reports and access to the organization’s current performance and historical records, Most MIS reports condense information from TPS and are not highly analytical, DSS support management decisions when these decisions are unique, rapidly changing and not specific easily in advance. They have more advanced analytical models and date analysis capabilities than MIS and often draw on information from external as well as internal sources, ESS support senior management by providing date of greatest importance to senior decision makers, often in the form of graphs and chart delivered via portals. We will write a custom essay sample on Mis System Form Functional Perspective or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They have limited analytical capabilities but can draw on sophisticated graphics software and many sources of internal and external information. The organization must connect each functional area and each management level to one another. Data input to the system in manufacturing must be made available to sales, accounting, and shipping. Managers in the human resources department must have access to appropriate information regardless of its origin. Information integration is the key to the Organization. fro

His Bright Light Danille Steel essays

His Bright Light Danille Steel essays In Danielle Steel's His Guiding Light, Steel expressed that its better to try, and then fail, then to have never have tried at all. Steel's son Nick Traina was a good person; " He was not a bad kid he was a sick kid." He tried to do his best and wanted people to love him for whom he was. "I want people to know they can believe in me and trust me." Steel said, "All I wanted to do was to help him." Nick was sick and needed help and her heart was filled with love and hope for him. Nick Traina, "Was not a bad kid he was a sick kid" many people tried to help him throughout his life. Nick had a mental disorder, and when a person is mentally ill the people that are supposed to love them give up, and sometimes put them in mental institutions. When abandoned they tend to feel unwanted and unloved and go into a downward spiral of depression. That's one thing Steel never wanted Nick to feel, unwanted or unloved. She was determined to do everything to give her son what he needed. Nick was in an ill state of mind, Steel said; "All I wanted to do was help him." The only person that could help him was himself. He wanted to change he knew he was putting the people he loved through pain, he could not do it on his own. No one can make a person change; someone can help them, guide them, and love them through their struggle of change. They will only succeed if they want to. Nick said, "I want people to know they can believe in me and trust me." When you trust someone you put all your faith in that person. Steel tried to trust him but every time she thought she could he would destroy the only trust that she had. She believed in him, she knew he could get better if he just tried and when he did try things were better. The only thing you can do is try, and that's what Steel did she tried to give him the best life, to understand his pain and turmoil. It is very direful watching a person you love go through life, day by day bat ...

A Critical Review of Trifles Essays

A Critical Review of Trifles Essays A Critical Review of Trifles Paper A Critical Review of Trifles Paper Mrs.. Peters and Mrs.. Hale into Mrs.. Wrights kitchen who is arrested for the murder of her husband. When the men go upstairs to find evidences that they dont think they will get in the kitchen, because In their perspective It Is silly area since It belongs to women, Susan Is creating a space for the women during their dialogue to show their Intelligence and their analysis that Is based on questions. Through their talking they find a dead bird which is one of the most important details that they build their conclusions on. The women hide this because they dont want the men find it as a motive for Mrs.. Wright to kill her husband, and the play ends after the women mislead the men. The bird in the play is highly symbolic for Mrs.. And Mr.. Wright which I think Susan has succeeded in using it. Review Description Symbols in literature add further meanings and make the meaning stay in the readers mind. As many plays Trifles has several symbols that make the reader understand deeply the characters and their roles throughout the play. The major symbol In the play Is the bird which Is used to represent Mrs.. Wright herself and her life that lacks of freedom, because after her loveless marriage she became imprisoned in a gloomy house. In the story, Mrs.. Wright wants it as an alternative of children, and she likes it because it reminds her of her past when she used to sing, so she wants to recall her cheerfulness. It was the only left hope for her before Mr.. Wright has put it down, and for Mr.. Wright is a fake hope, so he wanted to get rid of it. The birds ultimate freedom through death also resonates with Minces freedom through her husbands death. Even though she is Jailed in the play, her spirit is freed through the revenge she enacts upon Mr.. Wright notes Dalton. Evaluation The play is very effective because Susan Slapped used all the elements of the play successfully, so the meaning is delivered clearly and emotionally. Her active description of the setting helps the reader to understand the psychological situations of the characters. Also, her using of the dialogue of the women and the Irony In the play forces the reader to sympathize with the protagonist, because she highlights throughout the womens conversation the protagonists stillness and suffering with ere rough NASDAQ Ana makes NV or near unreason Tanat ten murder Is a result and outcome of these factors. The symbols give the play powerful meanings and explain her state of mind of being lonely, motherless and imprisoned. In my opinion, the end is successful because it evokes the reader to think about Mrs.. Wrights destiny which I think as a reader that Mrs.. Wright will go out of the Jail because of lack of enough evidences. Conclusion Trifles by Susan Slapped is considered as a feminist drama because it is mainly about women and their struggle. The author points out the male perspective toward female. She tries to change this perspective by showing women intelligence and also by the tragic situation that the house of the Wrights has become.

Consumer and decision making behaviour Essay Example | Topics and Well Written Essays - 2000 words

Consumer and decision making behaviour - Essay Example Hence, the concept of status consumption as a process of consuming goods and services by status conscious consumers has gained traction in recent years. Though status consumption was always a trend, the fact that the advent of the global village with its mass manufactured visions of happiness has meant that brands and products that they represent can have uses other than the basic need gratification for which they are made (O’Cass & McEwen, 2010). The paper looks at the concept of status consumption and how a marketer might be able to use status to market a product type or specific brand. To start with, there are many definitions of status consumption. For the purposes of this paper the following definition would be relevant: â€Å"Status consumption relates to the consumers’ behavior of seeking to purchase goods and services for the status they confer, regardless of that consumer’s objective income or social class† (Eastman et al., 1999; Bourdieu, 1989). It is worth noting that status consumption often involves expensive goods and services and that consumers use these goods and services on special occasions and events rather than on a regular basis. One reason for the proliferation of goods used as status symbols is because of the mass marketing techniques of marketers, many products have become commodities and hence consumers have an innate desire to consume goods and services that are perceived to be superior in value. This is the need that astute marketers tap into when marketing goods that they label as premium or exclusive. To take this poi nt a bit further, recent nomenclature in advertisements and marketing collateral for the so-called status products tends to highlight the â€Å"exclusivity† of a particular good or service and to connote that by consuming that good or service, the consumer is being conferred a special status in society (Turunen & Laaksonen, 2011). It has been noted by many researchers that status consumption